In 2012, PwC LLP launched Earn Your Future™ (EYF™), a five-year, $160 million commitment focused on helping students develop critical financial skills and providing educators with resources and training to teach those skills. In April 2015, PwC extended EYF™ by an additional $30 million, increasing its overall commitment to $190 million. This increase supports new research and expanded professional development opportunities for educators and gives greater reach to organizations that are revolutionizing the field.
PwC and the PwC Charitable Foundation, Inc. each play a significant role in advancing financial capability in the marketplace. Through firm contributions, the skills and time of our 46,000 people, and grant investments from the PwC Charitable Foundation, we are positioned to impact 2.5 million students and educators.
As we approach the end of our five year commitment, we have exceeded our goal for students and educators impacted and are poised to meet our goals for volunteer hours and dollar investment.
Announcing our commitment to youth education, with a focus on building financial capability, was a big step for us as a firm – we took a stand around a specific cause. At the onset, our approach was heavily focused on the numbers: How many people can we get into classrooms? How many hours can we teach? How many children and educators can we reach? Even though we weren’t sure how it was going to be done, we had set the bar high, and we believed our people would rally around the mission.
Continuing with our collaboration with Knowledge@Wharton High School, differentiating programs with DonorsChoose.org and numerous local schools and non-profits, we updated and added to our suite of financial education modules, found ways to propel innovative ideas forward and expanded our work with Knowledge@Wharton to convene more teachers on both sides of the country. We were learning quickly and adapting even faster.
Each year, we reached more students and teachers in more cities, but it became clear early in our journey that we needed to think beyond numbers to make an indelible impact. Along with students and teachers reached, we needed to think about the sound decision making we can help students develop. Along with volunteer hours spent, we needed to think about connecting with students beyond the physical reach of our people. It’s no small task, but one thing was certain – showing up in a classroom is no longer enough.